Website Design / User Experience

image showing the homepage of Royal Outdoor Living's website
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Overview

Royal Outdoor Living is a well-established local brand, specializing in the design and construction of premium outdoor living spaces. For over 45 years, they've been crafting beautiful decks, sunrooms, and screened porches that transform backyards into serene retreats.As part of their digital transformation,

Royal Outdoor Living approached us to revamp their online presence and elevate their customer experience. Their key objectives were to optimize their website for search, curate their service offerings, and empower customers with intuitive tools to estimate project costs. To achieve this, we proposed a modern, visually-driven website design that would highlight Royal's craftsmanship and customer-centric approach, including a comprehensive project cost estimation tool within the pricing page to streamline the decision-making process and build trust.

Role:

  • site designer
  • user experience designer

Duration:

4 weeks

Tools:

  • Figma
  • Webflow
  • Adobe Creative Suite

Product Gallery

screenshot of the website homepage
screenshot of a service page in the Royal Outdoor Living website
screenshot of the Royal Outdoor Living pricing page

View a short video demonstrating the pricing estimator function

View on the site

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